Privacy Policy

Last updated: January 18, 2025

1. Introduction

Welcome to Aroof ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our roofing measurement and contractor management platform.

By using Aroof, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

For Homeowners:

  • • Name, email address, phone number
  • • Property address and location coordinates
  • • Roof measurements and property photos
  • • Communication preferences (SMS/email opt-ins)
  • • Payment information (for optional premium reports)

For Roofing Contractors:

  • • Business name, contact information, and address
  • • Professional licenses and insurance information
  • • Business details (service areas, specializations)
  • • Payment information for subscriptions and lead purchases
  • • CRM data (customer records, project details, notes)
  • • Employee information (names, roles, access permissions)

2.2 Information Collected Automatically

  • • Usage Data: Pages visited, features used, time spent on platform
  • • Device Information: IP address, browser type, operating system
  • • Location Data: Geolocation from IP address and property addresses entered
  • • Cookies and Tracking: Session cookies, analytics cookies, preference cookies
  • • Google Maps Data: Satellite imagery, geocoding results, map interactions

2.3 Information from Third Parties

  • • Google Solar API: Roof area calculations, building footprints, solar potential data
  • • Google Maps: Satellite imagery, geocoding, mapping services
  • • Replicate.com: AI-generated roof visualizations
  • • Payment Processors: Transaction verification and fraud prevention data
  • • Lead Sources: Third-party lead generation platforms

3. How We Use Your Information

3.1 To Provide and Improve Our Services

  • • Calculate accurate roof measurements using satellite technology
  • • Generate cost estimates and professional reports
  • • Create AI-powered roof visualizations
  • • Match homeowners with qualified roofing contractors
  • • Process payments and manage subscriptions
  • • Provide customer support and respond to inquiries

3.2 For Communication

  • • Send appointment reminders and project updates via SMS/email
  • • Notify contractors of new leads and opportunities
  • • Send service updates and platform announcements
  • • Respond to customer service requests

3.3 For Business Operations

  • • Maintain and improve platform functionality
  • • Conduct analytics and research
  • • Prevent fraud, abuse, and security threats
  • • Comply with legal obligations
  • • Process payments and maintain financial records

3.4 For Marketing (With Your Consent)

  • • Send promotional offers and platform updates
  • • Display personalized content
  • • Conduct surveys and collect feedback

You can opt out of marketing communications at any time.

4. How We Share Your Information

4.1 With Roofing Contractors

When you request quotes or use our contractor directory, we share:

  • • Your name, contact information, and property address
  • • Roof measurements and photos you've uploaded
  • • Project details and preferences

You control which contractors receive your information through our platform.

4.2 With Service Providers

We share data with trusted third parties:

  • • Google LLC: Maps, geocoding, and solar data analysis
  • • Replicate.com: AI roof visualization generation
  • • Payment Processors: Stripe, PayPal
  • • Cloud Hosting: AWS, Google Cloud
  • • Email/SMS Services: Twilio, SendGrid
  • • Analytics: Google Analytics

These providers are contractually obligated to protect your data.

4.3 For Legal Compliance

We may disclose information when required by law:

  • • In response to subpoenas or court orders
  • • To protect our rights, property, or safety
  • • To prevent fraud or investigate violations
  • • In connection with business transfers

4.4 With Your Consent

We may share information with other parties when you explicitly authorize us to do so.

5. Data Retention

  • • Homeowner Data: Retained for 3 years after last activity
  • • Contractor Data: Retained for duration of subscription plus 7 years for financial records
  • • Measurement Records: Retained for 5 years
  • • Deleted Data: Permanently removed within 30 days of deletion request

You may request data deletion at any time by contacting support@aroof.build

6. Your Privacy Rights

6.1 Access and Portability

Request a copy of your personal data in a structured format.

6.2 Correction

Update or correct inaccurate information through your account settings.

6.3 Deletion

Request deletion of your personal data (subject to legal retention requirements).

6.4 Opt-Out

  • • Marketing: Unsubscribe from promotional emails
  • • SMS: Reply STOP to any text message
  • • Cookies: Adjust browser settings
  • • Analytics: Use Google Analytics opt-out browser add-on

6.5 California Privacy Rights (CCPA)

California residents have additional rights including right to know, right to delete, and right to opt-out. We do NOT sell personal information.

6.6 European Privacy Rights (GDPR)

EU/EEA residents have rights including access, rectification, erasure, portability, and right to lodge complaints.

To exercise your rights, contact us at privacy@aroof.build

7. Data Security

We implement industry-standard security measures:

  • • Encryption: TLS/SSL for data in transit, AES-256 for data at rest
  • • Access Controls: Role-based permissions and multi-factor authentication
  • • Monitoring: 24/7 security monitoring
  • • Audits: Regular security assessments
  • • Incident Response: Documented breach notification procedures

No system is 100% secure. We cannot guarantee absolute security.

8. Children's Privacy

Aroof is not intended for users under 18 years of age. We do not knowingly collect information from children.

9. International Data Transfers

Our services are based in the United States. If you access Aroof from outside the U.S., your information may be transferred to, stored, and processed in the U.S.

10. Third-Party Links

Our platform may contain links to third-party websites. We are not responsible for their privacy practices.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted with an updated date. Material changes will be communicated via email.

12. Contact Us

Get in Touch

Address

Aroof Privacy Team

4400 Tradition Trail, Suite 118, Plano, TX 75093